MyServices
Brand
Insights
- Qualitative + quantitative research on your brand and key audience(s)
- Actionable personas + ideal customer profiles (ICPs)
- Customer journey and empathy mapping workshops
Messaging
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Messaging frameworks and pillars, brand positioning
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Playbooks and sales enablement tools for using messaging effectively
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Messaging rollout and alignment workshops
Brand Voice
- Workshops to define and document your unique voice and personality
- Brand voice governance (guidelines, consistency tools)
- Campaign and narrative development (taglines, themes, storytelling arcs)
Content
Strategy
- Content marketing plans that align campaigns, themes, and topics to business goals and KPIs
- Editorial calendars, content topics and format ideas
- Content audits (SEO/GEO/AEO, audience preferences)
Writing
- Blog posts, articles, reports, thought leadership, executive communications, and more
- Event content (presentations and speeches, video scripts, onsite editorial)
- Promotional copy + marketing materials
Operations
- Workflow and dashboard setup + optimization
- AI tools + training on using AI in your content program
- Fractional content leadership + editorial council setup
A Note on Pricing
Every project is different, and so are the ways we can work together. I can provide monthly retainer pricing, and packages and proposals are scoped to the goals, audiences, and deliverables that matter most to you. All pricing is determined by variables like the depth of research and the complexity of the deliverables rather than the number of hours clocked on a project.