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MyServices

Brand

lightning rod-insights

Insights

  • Qualitative + quantitative research on your brand and key audience(s)
  • Actionable personas + ideal customer profiles (ICPs)
  • Customer journey and empathy mapping workshops
calcspar-messaging

Messaging

  • Messaging frameworks and pillars, brand positioning

  • Playbooks and sales enablement tools for using messaging effectively

  • Messaging rollout and alignment workshops

wolf-voice

Brand Voice

  • Workshops to define and document your unique voice and personality 
  • Brand voice governance (guidelines, consistency tools)
  • Campaign and narrative development (taglines, themes, storytelling arcs)

Content

hummingbird-strat

Strategy

  • Content marketing plans that align campaigns, themes, and topics to business goals and KPIs
  • Editorial calendars, content topics and format ideas
  • Content audits (SEO/GEO/AEO, audience preferences)
feather-writing

Writing

  • Blog posts, articles, reports, thought leadership, executive communications, and more
  • Event content (presentations and speeches, video scripts, onsite editorial)
  • Promotional copy + marketing materials
bee-ops

Operations

  • Workflow and dashboard setup + optimization
  • AI tools + training on using AI in your content program
  • Fractional content leadership + editorial council setup

A Note on Pricing

Every project is different, and so are the ways we can work together. I can provide monthly retainer pricing, and packages and proposals are scoped to the goals, audiences, and deliverables that matter most to you. All pricing is determined by variables like the depth of research and the complexity of the deliverables rather than the number of hours clocked on a project.