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MyWork

Selections from my portfolio. Contact me to inquire about specific experience or work samples.

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The Translation Layer

Medium article on the missing link between data and decisions

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NLH

Messaging: NeuLine Health

Messaging, positioning, and brand voice with sales enablement workshop for a healthcare company

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biosims

Content Strategy: Biosimilars Commercialization

Content-led campaign for the pharma commercialization services division of a global healthcare company

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The Ultimate Guide to Menu Engineering

Long-form SEO/AEO content for SaaS offering

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ABadss

ABM Campaign: Life Sciences

Campaign strategy and content samples from a pharma commercialization cross-sell/upsell campaign

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The Science of Menu Design: 10 Psychology Tricks

SEO+AEO listicle for a SaaS product

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SaaS Campaign: Sera Systems

Strategy and writing samples from a business education campaign for a SaaS product

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Closeup of a blurred male pharmacist holding out tablets in bottle at drugstore

Uncommon Commonalities: Applying Behavioral Economics to Medication Adherence

Thought leadership to position a Fortune 10 healthcare company's patient support services for life sciences

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PE SS DxT2

eBook: Digital Therapeutics

Owned media in partnership with Pharmaceutical Executive (paid distribution) on how developers can navigate patient support for complex yet groundbreaking digital therapies

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Podcast: AB Insights

Scripting, production, and hosting for global healthcare company's podcast aimed at pharma and HCPs

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