I haven't always considered myself a strategist. My career began in copy and content. Finding just the right word was a thrill. I was a gatekeeper of grammar and style.

But the longer I worked in healthcare and B2B, the more I came to love breaking down complex topics in audience-friendly ways. I fell hard for creating clarity and solving puzzles. And I realized what's missing from marketing messaging and content: translation at scale. 

Almost anyone can write decent, technically correct content, especially today. It's not enough. It's just noise now.

Complex services, product features, and dense data need to become stories people understand and care about, so marketing and brand leaders must be fluent in data insights and so what? messaging. This type of translation has become one of my superpowers.

But clarity alone isn’t enough either. Stories must move through an organization and out into the world consistently, effectively, and credibly. Good ideas need to grow. That’s my other superpower. I build systems that scale, from messaging and brand voice frameworks to teams and content operations.

I don't have a shield or a hammer, but I do have a very sharp pencil—and sometimes I'll wear a cape.